Innovation for new things is a good thing. But there are many innovations that may not be accepted by the user even though the innovation was successfully created something that can make things better. QWERTY keyboard designed to slow typing speed. When it was still using mechanical equipment can not accommodate the speed of typing, so the needles mechanical typewriters collide. That's why the QWERTY type keypad instead of frequently used letters are placed far from each other and worked only affordable by the weak fingers. Innovation type using the DVORAK has been shown to increase typing speed by collecting the letters that are often used together. Now we use computers for typing. But oddly enough QWERTY key arrangement type still used today, although less efficiently. This is because it was already so hard to change.

It took a long time and a very high cost to change the physical tools and skills that are already typed using QWERTY. So maybe forever it will be left alone.

For the operating system used in netbooks, Microsoft had an unexpected benefit of the consumers who are used to using Windows. Switch to using the Linux operating system for free less comfortable because less familiar. Finally, consumers returning to Windows, although not free. Thus although at first defeated in Windows netbooks, but then the situation gets turned around where the Windows operating system dominates the operating system for the Netbook.

Although sometimes innovation is not enough to change old habits that have been ingrained, but that does not mean innovation is not necessary. Innovation is a word that must be pronounced if you want to continue to achieve a better life. There are several strategies that can be applied to innovation can be accepted. Where each of these strategies can be adapted to the circumstances that exist.

The first strategy is to create their own network so that these innovations can be applied. The Internet is a new thing when he created and began to be applied. The problem lies in the limited network. It took many years for the internet can be widely accepted. This is an example of successful innovation revolutionized. Now maybe we can not live without the internet.

The second strategy is to use the network, the existing system. This method is relatively lower risk for rejection by consumers. Google, Yahoo, Facebook, YouTube became so popular in a relatively short time because it uses existing systems "INTERNET". So, more and more Internet users will more and more connected networks. So the site will also fly and prosper. Thus the question arises whether Google is making the Internet forward, or the internet that makes Google's growing? Like a question for “The chicken or the egg came first”.

Another alternative that can make innovation can not be rejected by the consumer is to be complementary or additional to existing systems. So innovation does not overhaul the existing system but make it more perfect.

Battle of Long Term Evolution (LTE) with Wimax as an innovative means of communication to the fourth generation (4G) can be a very interesting example. Had the same reliability of each technology is almost similar, high speed and efficiency of a better spectrum, so that communication costs will be cheaper and can reach the wider range. Having fans who will try to defend and develop. However, there is one thing that makes LTE will be more superior in the future. If Wimax must create a new network, then LTE does not have to do that because the technology based on GSM technology is already there and established. The result, of course, as the operator of telecommunications service providers would prefer to LTE than Wimax. With the LTE operators do not need to change the existing network, simply add LTE system on a GSM network that already exists. Thus 2G and 3G customers that the majority of communication subscribers can continue using their old equipment while waiting for time to use the 4G device. Very simple is’n it?

In this way, that must be considered to implement innovation is the market's readiness to accept it. Innovators need to be more creative in order not to lose. How about you?